CLIENT CASE STUDY · HOSPITALITY · BONNIEVALE
How one opportunity at Outdoor Arena grew into a creative partnership, a stronger social presence, and the beginning of Cherry Media.
Outdoor Arena brings dining, family activities, events and memorable experiences together. The opportunity was to show more of what makes the venue special and give people more reasons to discover it.
Social media management, promotional design, content planning, photography, video and community-focused storytelling — shaped around the venue, its people and its experiences.
WHERE IT ALL BEGAN
My story with Outdoor Arena began when I joined the team as a staff member. I shared that I had social media management skills and offered to take on the venue’s social media as a side project alongside my work.
As time went on, I discovered how much I loved planning, making and creating content. What started as an opportunity to use a skill outside my regular job grew into a genuine passion — and eventually into Cherry Media, my own business.
Today, Outdoor Arena is one of Cherry Media’s biggest clients, and the journey has helped shape the work I do. It’s a reminder that one small opportunity can grow into something much bigger.
Cherry Media is now open to working with other businesses that want to strengthen their online presence through social media management, content creation and creative marketing.
Let’s build your story too ↗From being part of the team
to helping tell the brand’s story.
OUTDOOR ARENA · SOCIAL CONTENT
Social media is about more than promoting specials and products. It is about showcasing the people behind the business, the team, the atmosphere, and the everyday moments that make a restaurant or coffee shop unique. Behind-the-scenes content helps build relationships with followers, creates a sense of familiarity, and allows people to connect with the business on a more personal level. By sharing entertaining, relatable, and authentic content, businesses can also reach people who have never visited their page or may not even know the restaurant or coffee shop exists.
Cherry Media provides social media management, content creation, creative direction, and digital marketing services for Outdoor Arena.
Content published on Outdoor Arena's social media platforms may be created by Cherry Media or supplied directly by the client. Client-supplied content may include photographs, videos, graphic designs, promotional material, and AI-generated or AI-assisted content.
When content is supplied by the client, Cherry Media's role may be limited to posting the provided material, writing captions, and managing its publication on the relevant social media platforms. Cherry Media does not necessarily create, edit, or produce all content published on the client's platforms.
AI may be used by Cherry Media as a supporting tool for research, brainstorming, caption writing, content planning, and creative development. Additionally, Outdoor Arena may supply content that has been created using AI tools.
Cherry Media may publish client-supplied AI-generated content and write accompanying captions as part of its social media management services. The use of AI in client-supplied content does not mean that Cherry Media created, generated, or produced that material.
Outdoor Arena retains responsibility for approving content and deciding what is published on its social media platforms. Cherry Media is responsible for the agreed social media management services, including posting content and writing captions, but is not automatically responsible for the original creation, accuracy, ownership, or production of material supplied by the client.
AI assists with content development, but content creation, management, and publication responsibilities depend on the services agreed upon between Cherry Media and the client.
THE SOCIAL MEDIA TRANSFORMATION · CHAPTER 01
Before Cherry Media, Outdoor Arena’s social media presence was inconsistent, with irregular posting, limited-quality content and a relatively small audience. The brand had room to grow its visibility and build a stronger online presence.
A look at the menus, specials, event promotions and graphic content featured on the Outdoor Arena page.
THE SOCIAL MEDIA TRANSFORMATION · CHAPTER 02
With a consistent content strategy, quality promotional designs, engaging photography and regular posting, Outdoor Arena developed a stronger, more professional social media presence and experienced significant audience growth.
The result: Better-quality content, greater consistency, increased visibility and a growing online community.
Photography and posts showcasing the people, food, events, team and experiences that bring Outdoor Arena to life.
OUTDOOR ARENA · PHOTO GALLERY
Explore the venue, the team, the food, and the drinks through the photography supplied for this project.
Promotional creative developed for Outdoor Arena across food, drinks, family experiences and restaurant offerings. These examples demonstrate campaign concept development, visual storytelling, layout and advertising design.
04 CAMPAIGNS
Showcasing Outdoor Arena’s atmosphere, facilities, dining areas, and unique experiences through photography. Ideal for promotional material, event advertising, website content, and social media posts that encourage customers to explore the venue.
05 PHOTOS
Capturing the people behind Outdoor Arena, highlighting the team, personalities, and welcoming atmosphere. Perfect for staff introductions, behind-the-scenes content, recruitment posts, and building a more personal connection with customers.
09 PHOTOS
Real moments from the Outdoor Arena grounds — family time, outdoor dining, fishing, pony rides, entertainment and market days.
11 PHOTOS
More of the food and dining experience at Outdoor Arena, photographed in the restaurant setting.
01 PHOTO
Colourful cocktail photography showcasing the drinks and relaxed atmosphere at the restaurant.
04 PHOTOS
High-quality food photography for menus, promotional campaigns, special offers, and social media content. Showcasing dishes, ingredients, and presentation to capture attention and encourage customers to visit.
13 PHOTOS
Professional drinks photography for cocktail features, beverage menus, promotional posts, and social media campaigns. Capturing the details, colours, and presentation of each drink to create visually appealing content.
05 PHOTOS
YOUR BRAND COULD BE NEXT
Cherry Media works with businesses looking for consistent social media management, thoughtful content and creative campaigns.